For an entrepreneur, the biggest worry is how to attract traffic to his site and increase ecommerce sales, in order to earn profit. If you want to maximize your sales, you have to know your users, your competition and your industry, and use that knowledge to your advantage!You should grab every single opportunity to get as much traffic as you can in order to maximize revenue from your customers. Before you become a seasoned marketer with big sales, there are a number of things that you should try to boost traffic and increase commerce sales -
You have to know who your target consumers are so that you can make the most out of all the advanced targeting options provided by the platforms. Good targeting ensures that your ads are shown to the right people. When right people see your add, customers will definitely visit your site which can pave a way to increase ecommerce sales.
CRO could improve your growth problems. Collect and analyze qualitative and quantitative data to learn why people are leaving your site without buying. With insights from UX research, analytics and qualitative data (like surveys and interviews) you can increase your conversion rate, as a good conversion rate means an increase in ecommerce sales.
When it comes to Search Engine Optimization, the most important thing is back-links. They give your domain a score out of 100 called your Domain Rank, which determines ‘where you come’ in Google search results for specific keywords and how much organic traffic you get. So, drive additional traffic from Google search queries to increase ecommerce sales rapidly.
Focus on speed, clean design and outlook, to optimize your landing pages. If possible, try to run all the three types of campaigns with Google Ads i.e. search, display and shopping. Also try retargeting ads alongside these ads using tools like Criteo or Adroll to attract more traffic.
Paid traffic is one of the best ways to quickly generate sales for your ecommerce store. It’s quite affordable & really takes your business to the next level! A better approach is to spend small amounts of money on Face book and Instagram ads as they are any ways cheaper than Google adds. These ads could increase ecommerce sales noticeably if done properly.
Don’t try to please everyone who visits your site by offering a large range of products with minimal detail about each one. Instead offer just one product or one set of related products with good detailing. Try to sell number of products on your websites, by offering fewer products at one place, as this strategy translates as increase ecommerce sales at the earliest.
Hover ads effectively put important information, such as opt-in offer or a special limited-time promotion right in front of your targeted customers. The ads are a good option over pop-ups as they aren’t blocked by websites, Google in particular.
Instagram gives brands 25% more engagement and a guaranteed increase in ecommerce sales much faster than any other social media platform! Increase your Instagram marketing engagement with right hash tags, appropriate filters, and posts. You may try out running campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products.
More often customers add items to their carts but abandon these carts during checkout i.e. your sales are one-third of what they may potentially be as you’re losing money by missing out on potential orders! Try to persuade such customers with a discount, or the offer of free shipping. Opt for apps such as Abandon Aid which automatically let you send a note to a customer who abandons the cart to remind him of his order and to ask him to complete it.
Make it easier for customers to reach you on the biggest social media platform in the world. Face book Store is easy to set up, and a great channel for Increase E-commerce Sales. It lets you showcase and sell products directly on your Facebook Page. Its main feature is “Like-gating”, which permits only the users who have “liked” your Face book page to view your store.
Enter Exit Offers especially when customers move their mouse to close out of your store. You can make a special offer pop up, to offer for example a discount or free shipping, so that the customers are tempted to make a purchase.
Adding more and more of product reviews increase ecommerce sales Increase E-commerce Sales for sure, as they work as testimonials. Most of the customers see reviews before finalizing a purchase, whether big or small. Having product reviews increases the amount of content on a page and also increases the probability that you hit a few long tail keywords.
Engage with your customers by following-up with them through email subscription, email newsletters and different email campaigns. You can also direct them to your social media profiles by making “follow” buttons more prominent on your homepage, and featuring your blog more actively. With the help of an on-site pop-up, you can capture emails, link it to your social media profiles, or promote a product to attract more repeat business with increase ecommerce sales.
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